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Master of Science（Knowledge Science） >
H27) (Jun.2015 - Mar.2016 >
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10119/12941
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| Title: | B2Bの購買意思決定プロセスに情緒的価値訴求が及ぼす影響～中小企業の意思決定者向けクラウドサービス事業におけるアクションリサーチ～ |
| Authors: | 清水, 利勝 |
| Authors(alternative): | しみず, としかつ |
| Keywords: | 情緒的価値
機能的価値
クラウドサービス
製品差別化
B2B |
| Issue Date: | Sep-2015 |
| Description: | Supervisor:神田 陽治
知識科学研究科
修士 |
| Title(English): | The Effect of Emotional Value Promotion on Purchasing Decision-Making Process in B2B：Action Research for Business Decision Makers of Small and Medium-Sized Business in Cloud Service |
| Authors(English): | Shimizu, Toshikatsu |
| Language: | jpn |
| URI: | http://hdl.handle.net/10119/12941 |
| Appears in Collections: | M-KS. 2015年度(H27) (Jun.2015 - Mar.2016)
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