JAIST Repository >
JAIST >
Theses >
Master of Science(Knowledge Science) >
H27) (Jun.2015 - Mar.2016 >
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10119/12941
|
Title: | B2Bの購買意思決定プロセスに情緒的価値訴求が及ぼす影響~中小企業の意思決定者向けクラウドサービス事業におけるアクションリサーチ~ |
Authors: | 清水, 利勝 |
Authors(alternative): | しみず, としかつ |
Keywords: | 情緒的価値 機能的価値 クラウドサービス 製品差別化 B2B |
Issue Date: | Sep-2015 |
Description: | Supervisor:神田 陽治 知識科学研究科 修士 |
Title(English): | The Effect of Emotional Value Promotion on Purchasing Decision-Making Process in B2B:Action Research for Business Decision Makers of Small and Medium-Sized Business in Cloud Service |
Authors(English): | Shimizu, Toshikatsu |
Language: | jpn |
URI: | http://hdl.handle.net/10119/12941 |
Appears in Collections: | M-KS. 2015年度(H27) (Jun.2015 - Mar.2016)
|
Files in This Item:
There are no files associated with this item.
|
All items in DSpace are protected by copyright, with all rights reserved.
|