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科学技術開発戦略センター 2003～2008 >
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IFSR 2005 >
このアイテムの引用には次の識別子を使用してください:
http://hdl.handle.net/10119/3874
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| タイトル: | A Study of the Agent-based DSS which supports the Marketing Strategy |
| 著者: | Tanaka, Hirokazu
Kitanaka, Hideaki
Shiba, Naoki |
| キーワード: | Decision Support System
DSS
agent based approach
simulation
marketing strategy |
| 発行日: | Nov-2005 |
| 出版者: | JAIST Press |
| 抄録: | The purpose of this paper is to examine the possibilities for agent-based Decision Support Systems (DSS). Interest in the new scientific discipline of Computational Social Science has been growing over the last several years. However, what seems to be lacking is a consensus on how to use it. In this article, we would like to explore a little further toward ideal usage of the agent-based approach. We developed an agent-based DSS, which has an agent-based model and applied it to an actual company in which the marketing manager was considering marketing strategy to overcome his competitors. Our case study made it clear that, in the social science field, an agent-based model is appropriate for the model within a DSS, because it is able to describe the mutual impact among subjects easier than a mathematical model. We would like to assert that the methodology of developing the model should be not based on the right observation of the real world, but rather on the right observation of the DSS users own internal model. |
| 記述: | The original publication is available at JAIST Press http://www.jaist.ac.jp/library/jaist-press/index.html
IFSR 2005 : Proceedings of the First World Congress of the International Federation for Systems Research : The New Roles of Systems Sciences For a Knowledge-based Society : Nov. 14-17, 2084, Kobe, Japan
Symposium 2, Session 6 : Creation of Agent-Based Social Systems Sciences Agent-based Applications (1) |
| 言語: | ENG |
| URI: | http://hdl.handle.net/10119/3874 |
| ISBN: | 4-903092-02-X |
| 出現コレクション: | IFSR 2005
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このアイテムのファイル:
| ファイル |
記述 |
サイズ | 形式 |
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| 20125.pdf | | 211Kb | Adobe PDF | 見る/開く |
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