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Please use this identifier to cite or link to this item: http://hdl.handle.net/10119/4122

Title: A New Linguistic Approach to Go/NoGo Evaluation at the Front End in New Product Development
Authors: Huynh, Van-Nam
Nakamori, Yoshiteru
Keywords: New product screening
Linguistic assessment
Multi-criteria decision making
Computing with words
Issue Date: Nov-2007
Publisher: JAIST Press
Abstract: This paper introduces a new linguistic approach to new-product go/nogo evaluation at the frond end in new-product development, based on the 2-tuple linguistic representation and the so-called preference-preserving 2-tuple transformation. A case study taken from the literature is used to illuminate the proposed technique and for a comparative study.
Description: The original publication is available at JAIST Press http://www.jaist.ac.jp/library/jaist-press/index.html
Proceedings of KSS'2007 : The Eighth International Symposium on Knowledge and Systems Sciences : November 5-7, 2007, [Ishikawa High-Tech Conference Center, Nomi, Ishikawa, JAPAN]
Organized by: Japan Advanced Institute of Science and Technology
Language: ENG
URI: http://hdl.handle.net/10119/4122
ISBN: 9784903092072
Appears in Collections:KSS'2007

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