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Please use this identifier to cite or link to this item: http://hdl.handle.net/10119/4293

Title: 「欲しいものが分からない」時代における顧客ニーズを捉えたB2C製品開発―ヒット製品開発マネジャーへのインタビューによる調査―
Authors: 杉浦, 誉規
Authors(alternative): すぎうら, たかのり
Issue Date: Mar-2008
Description: Supervisor:井川 康夫
Title(English): Best Practices of B2C Product Development in the Era of “Customers Don’t Know What They Want”:Survey Interview with Managers Who Developed Hit Products
Authors(English): SUGIURA, TAKANORI
URI: http://hdl.handle.net/10119/4293
Appears in Collections:M-KS. 2007年度(H19) (Jun.2007 - Mar.2008)

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