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Please use this identifier to cite or link to this item: http://hdl.handle.net/10119/10920

Title: Service value co-creation model considering experience based on service field concept
Authors: Kosaka, Michitaka
Zhang, Qi
Dong, Wooseok
Wang, Jing
Keywords: service value
service science
field theory
Issue Date: 2012-07
Publisher: Institute of Electrical and Electronics Engineers (IEEE)
Magazine name: 2012 9th International Conference on Service Systems and Service Management (ICSSSM)
Start page: 724
End page: 729
DOI: 10.1109/ICSSSM.2012.6252335
Abstract: Service value, which is related to users' satisfaction about provided services, depends on the situation, user characteristics, and user objectives in seeking the service. This is a “value in use” concept, and it emphasizes the importance of the relationship between the service itself and its situation. We developed the service field concept in order to create service value; the concept is based on an analogy to the electro-magnetic field in physics. By applying this concept to B-to-B collaborations, a model of service value co-creation in the collaboration is formulated. The collaboration can be described in four steps of the KIKI model (Knowledge sharing related to service system, Identification of service field, Knowledge creation for new service idea, Implementation of service idea). In this paper, we describe KIKI model and the effect of the collaborator's experience in the model. We demonstrated the validity of the collaboration model by applying it to a B-to-B collaboration in the energy saving services business. This model can be applied to various B-to-B collaborations in order to make service value co-creation more effective.
Rights: This is the author's version of the work. Copyright (C) 2012 IEEE. 2012 9th International Conference on Service Systems and Service Management (ICSSSM), 2012, 724-729. Personal use of this material is permitted. Permission from IEEE must be obtained for all other uses, in any current or future media, including reprinting/republishing this material for advertising or promotional purposes, creating new collective works, for resale or redistribution to servers or lists, or reuse of any copyrighted component of this work in other works.
URI: http://hdl.handle.net/10119/10920
Material Type: author
Appears in Collections:a11-1. 会議発表論文 (Conference Papers)

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