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Please use this identifier to cite or link to this item: http://hdl.handle.net/10119/10946

Title: Sourcing Intelligence: The Third Intelligence for Corporate Strategy in the Horizontal Specialization Era
Authors: Inoue, Keisuke
Ikawa, Yasuo
Keywords: Sourcing Intelligence
Horizontal Specialization
Competitiveness
Market Intelligence
Technology Intelligence
Issue Date: 2012-08-01
Publisher: PICMET
Magazine name: 2012 Proceedings of PICMET '12: Technology Management for Emerging Technologies
Start page: 139
End page: 146
Abstract: Since the 1990s, fabless companies which have no manufacturing capability have emerged and grown in the electronics industry. Apple Inc., the most well-known fabless company, is considered to have enhanced its competitiveness with extraordinary marketing capability and excellent software technology focusing on customer usability. Its power of competitiveness, however, does not lie only in those capabilities. Apple has adopted cutting edge devices from device suppliers to develop hardware products such as iPhone which have captured consumers’ minds. It has also selected the most capable EMS to stably manufacture millions of products each month. In dealing with device suppliers and EMS, Apple controls them. Its sourcing power is also Apple’s critical capability. There have been many discussions about Market Intelligence (MI) since the 1970s, and Technology Intelligence (TI) since the 1980s. However, there has not been so much discussion about intelligence related to sourcing. This paper advocates “Sourcing Intelligence (SI)” as the third intelligence that supports sourcing power following MI and TI, and introduces its basic concept and examples of its practical use. Furthermore, the important role SI plays in corporate strategy is demonstrated.
Rights: Copyright (C) 2012 PICMET. Keisuke Inoue, Yasuo Ikawa, 2012 Proceedings of PICMET '12: Technology Management for Emerging Technologies, 2012, 139-146.
URI: http://hdl.handle.net/10119/10946
Material Type: publisher
Appears in Collections:a11-1. 会議発表論文 (Conference Papers)

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