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Please use this identifier to cite or link to this item: http://hdl.handle.net/10119/10948

Title: Value Co-creation with Customer through Recursive Approach Based on Japanese Omotenashi Service
Authors: Belal, H. M.
Shirahada, Kunio
Kosaka, Michitaka
Keywords: Recursive approach
Knowledge space
Value co-creation
Customer expectations
Issue Date: 2013-01-05
Publisher: Sciedu Press
Magazine name: International Journal of Business Administration
Volume: 4
Number: 1
Start page: 28
End page: 38
DOI: 10.5430/ijba.v4n1p28
Abstract: Currently, it is a fundamental intent of a company to deliver a true solution for its users that may co-create value and indicate a servitizing company. To produce a true solution expected by a customer is very difficult, as the expected responses between customer and company usually has a gap. Therefore, this paper proposes a design method that is able to address the gaps between customers and company expectation and fill-up those gaps by gathering necessary knowledge or resources from the customer within a recursive approach concept. In addition, this study analyzes the behaviors of service providers in Japanese “Omotenashi”, where the provided service gradually fit into customers’ requirements according to their communication. We can apply this practice to any other organization, both in the pure service or manufacturing industry for service value co-creation. This research also discusses the application of the proposed notion to adapting servitization based on the effect of two real-life case studies.
Rights: Copyright (C) The Author(s) 2013. H. M. Belal, Kunio Shirahada, Michitaka Kosaka, International Journal of Business Administration, 4(1), 2013, pp.28-38. http://dx.doi.org/10.5430/ijba.v4n1p28 This is an open access article published by Sciedu Press under the terms and conditions of the Creative Commons Attribution 3.0 license (http://creativecommons.org/licenses/by/3.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
URI: http://hdl.handle.net/10119/10948
Material Type: publisher
Appears in Collections:a10-1. 雑誌掲載論文 (Journal Articles)

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