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http://hdl.handle.net/10119/11414
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| Title: | Service Mediator Model for Value Co-Creation Based on Service Dominant Logic |
| Authors: | Doan, Mihn Chau
Shirahada, Kunio
Kosaka, Michitaka |
| Keywords: | service science
branding
service dominant logic
mediator |
| Issue Date: | 2013-03 |
| Publisher: | Scientific Research Publishing |
| Magazine name: | Journal of Service Science and Management |
| Volume: | 6 |
| Number: | 1 |
| Start page: | 11 |
| End page: | 19 |
| DOI: | 10.4236/jssm.2013.61002 |
| Abstract: | A new mediator model for Information service firms (ISFs) is proposed based on Service dominant logic. In this model, mediators create a shared contextual place and it plays an important role in connecting and managing supply and de- mand to provide superior services. The mechanism of value co-creation based on service dominant logic in business activities through a suitable service field organized by mediator firms for interactions by all participants. This mecha- nism is demonstrated through case studies of the framework of Hitachi TWX-21 and Cookpad Inc., which are Japanese information service businesses. We found that a good service field was effective in helping all business’s parties receive better value and gain satisfaction. |
| Rights: | Copyright (C) 2013 Scientific Research Publishing. Mihn Chau Doan, Kunio Shirahada and Michitaka Kosaka, Journal of Service Science and Management, 6(1), 2013, 11-19. http://dx.doi.org/10.4236/jssm.2013.61002 |
| URI: | http://hdl.handle.net/10119/11414 |
| Material Type: | publisher |
| Appears in Collections: | a10-1. 雑誌掲載論文 (Journal Articles)
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