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http://hdl.handle.net/10119/12357
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| Title: | Service Innovation Structure Analysis for Recognizing Opportunities and Difficulties of M2M Businesses |
| Authors: | Uchihira, Naoshi
Ishimatsu, Hirokazu
Kageyama, Yoshiki
Kakutani, Yuji
Mizushima, Kazunori
Naruse, Hiroshi
Sakurai, Shigeaki
Yoneda, Susumu |
| Keywords: | M2M
Service Innovation
SCAI Model
Big Data
Backcasting |
| Issue Date: | 2014-07 |
| Publisher: | Institute of Electrical and Electronics Engineers (IEEE) |
| Magazine name: | 2014 Portland International Conference on Management of Engineering & Technology (PICMET) |
| Volume: | 2014 |
| Start page: | 777 |
| End page: | 783 |
| Abstract: | With the popularization of high-speed and high-capacity communication networks, Machine-to-Machine (M2M) communication has received significant attention. However, even though the related technologies have been actively investigated, creating new businesses based on M2M communication is not easy. This paper proposes a service innovation structure that visualizes the opportunities and difficulties of M2M businesses. In our proposal, opportunities are classified as two types of value creation (optimization value and identification value) using the Sharing-Connecting-Analyzing-Identifying (SCAI) model. In addition, difficulties are discussed using a fishbone chart. The SCAI model pays particular attention to the identification value, which tends to be ignored in other models. Opportunities and difficulties are structured as a map according to backcasting from a desired future. Using this backcasting map, we can discuss M2M businesses more clearly and strategically by recognizing the opportunities and the difficulties with stakeholders. |
| Rights: | This is the author's version of the work. Copyright © 2014 IEEE. 2014 Portland International Conference on Management of Engineering & Technology (PICMET), 2014, 777-783. Personal use of this material is permitted. Permission from IEEE must be obtained for all other uses, in any current or future media, including reprinting/republishing this material for advertising or promotional purposes, creating new collective works, for resale or redistribution to servers or lists, or reuse of any copyrighted component of this work in other works. |
| URI: | http://hdl.handle.net/10119/12357 |
| Material Type: | author |
| Appears in Collections: | a11-1. 会議発表論文 (Conference Papers)
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