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このアイテムの引用には次の識別子を使用してください: http://hdl.handle.net/10119/4169

タイトル: Coordinating Meanings of Logotypes for Support of Design Process
著者: Georgiev, Georgi V.
Nagai, Yukari
Taura, Toshiharu
Morita, Junya
発行日: 2007-07
出版者: The University of New South Wales
誌名: Proceedings of ConnectED 2007
抄録: The general goal of every graphic design is to make a memorable work, through conducting to users meanings of some kind. In our research we focused on characteristics of meanings in logos - one of the most essential issues for creation of messages. An evaluation questionnaire of 40 logotypes is used for investigation of the connection between user evaluations and discovered meanings. The evaluation was made with 6 point semantic scale. The participants described their perceived meanings for each of the logotype images presented. The received meanings were analysed with WordNet concept dictionary. Noun relations in dictionary tree were calculated for every example. As a result the coordination and relatedness characteristics of meanings were strongly connected with users’ evaluation. This shows the importance of coordination of logotypes’ meaning for their success. The results are used for construction of a proposed method for graphic design support. The design support system will be composed of database and concept dictionary, with the main aim to expand design creativity. We hope this expansion can also contribute to specific applications in graphic design education.
Rights: Copyright ⓒThe University of New South Wales (UNSW). This material is posted here with permission of the UNSW.
URI: http://hdl.handle.net/10119/4169
資料タイプ: publisher
出現コレクション:a11-1. 会議発表論文 (Conference Papers)

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