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Please use this identifier to cite or link to this item:
https://hdl.handle.net/10119/4169
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| Title: | Coordinating Meanings of Logotypes for Support of Design Process |
| Authors: | Georgiev, Georgi V.
Nagai, Yukari
Taura, Toshiharu
Morita, Junya |
| Issue Date: | 2007-07 |
| Publisher: | The University of New South Wales |
| Magazine name: | Proceedings of ConnectED 2007 |
| Abstract: | The general goal of every graphic design is to make a memorable work, through conducting to users meanings of some kind. In our research we focused on characteristics of meanings in logos - one of the most essential issues for creation of messages. An evaluation questionnaire of 40 logotypes is used for investigation of the connection between user evaluations and discovered meanings. The evaluation was made with 6 point semantic scale. The participants described their perceived meanings for each of the logotype images presented. The received meanings were analysed with WordNet concept dictionary. Noun relations in dictionary tree were calculated for every example. As a result the coordination and relatedness characteristics of meanings were strongly connected with users’ evaluation. This shows the importance of coordination of logotypes’ meaning for their success. The results are used for construction of a proposed method for graphic design support. The design support system will be composed of database and concept dictionary, with the main aim to expand design creativity. We hope this expansion can also contribute to specific applications in graphic design education. |
| Rights: | Copyright ⓒThe University of New South Wales (UNSW). This material is posted here with permission of the UNSW. |
| URI: | https://hdl.handle.net/10119/4169 |
| Material Type: | publisher |
| Appears in Collections: | a11-1. 会議発表論文 (Conference Papers)
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Files in This Item:
| File |
Description |
Size | Format |
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| ConnectED.pdf | | 56Kb | Adobe PDF | View/Open |
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