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Please use this identifier to cite or link to this item: http://hdl.handle.net/10119/9536

Title: Three-Dimensional Service Value Creation Model Based on Multidisciplinary Framework: Service Value Transition in Flower Tourism and Robotized Music Appreciation Services
Authors: Nakamura, Kotaro
Imahori, Takahiro
Ikawa, Yasuo
Keywords: Three-Dimensional Service Value Creation Model
Service Theory
flower tourism navigation service
robotized music entertainment service
service value visualization
Issue Date: 2010-07-19
Publisher: PICMET
Magazine name: Proceedings of PICMET 2010
Start page: 2915
End page: 2923
Abstract: This paper is focused on the process of value creation in the service business and on the shift of service value created in actual service businesses. The analysis is used to demonstrate proposed models for explaining this shift. Service value is successfully created when customers enjoy the benefits of services proposed through a system of service businesses. The model visualizes the shift of service value, focusing on the three axes of width (of the place for service providing/usage in the service interaction points), level (of user satisfaction), and autonomy (the degree of customer involvement in service co-creation) of service value, which are added one after the other as three ordinal scales integrated into a three dimensional service value model. Knowledge creation theory, social psychology, and recent advances of service theory are considered aiming to apply the model to understanding the value creation in actual service businesses and to use the new insights for promoting value creation in service organizations characterized by active customer interaction. The validity of the proposed model is tested on case studies involving accommodation and network-based services. In two cases (the flower tourism navigation service “Hana-Navi” and the robotized music entertainment service “Miuro”) the model's validity is confirmed through interviews with top executives and managers, major service planners of the respective services. The service value visualization through the three-axis model and the method for investigating the related service embodiment provide common service concepts and show a methodology for systematic service planning.
Rights: Copyright (C) 2010 PICMET. Kotaro Nakamura, Takahiro Imahori, Yasuo Ikawa, Proceedings of PICMET 2010, 2010, 2915-2923.
URI: http://hdl.handle.net/10119/9536
Material Type: publisher
Appears in Collections:a11-1. 会議発表論文 (Conference Papers)

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