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Please use this identifier to cite or link to this item: http://hdl.handle.net/10119/9563

Title: A target-based decision making approach to consumer-oriented evaluation model for Japanese traditional crafts
Authors: Huynh, Van-Nam
Yan, Hongbin
Nakamori, Yoshiteru
Keywords: Consumer-oriented evaluation
Decision analysis
Kansei data
Aggregation operator
Issue Date: 2010-09
Publisher: Institute of Electrical and Electronics Engineers (IEEE)
Magazine name: IEEE Transactions on Engineering Management
Volume: 57
Number: 4
Start page: 575
End page: 588
DOI: 10.1109/TEM.2009.2025494
Abstract: This paper deals with the evaluation of Japanese traditional crafts, in which product items are assessed according to the so-called “Kansei” features by means of the semantic differential method. For traditional crafts, decisions on which items to buy or use are usually influenced by personal feelings/characteristics; therefore, we shall propose a consumer-oriented evaluation model targeting these specific requests by consumers. Particularly, given a consumer's request, the proposed model aims to define an evaluation function that quantifies how well a product item meets the consumer's feeling preferences. An application to evaluating patterns of Kutani porcelain is conducted to illustrate how the proposed evaluation model works, in practice.
Rights: Copyright (C) 2010 IEEE. Reprinted from IEEE Transactions on Engineering Management, 57(4), 2010, 575-588. This material is posted here with permission of the IEEE. Such permission of the IEEE does not in any way imply IEEE endorsement of any of JAIST's products or services. Internal or personal use of this material is permitted. However, permission to reprint/republish this material for advertising or promotional purposes or for creating new collective works for resale or redistribution must be obtained from the IEEE by writing to pubs-permissions@ieee.org. By choosing to view this document, you agree to all provisions of the copyright laws protecting it.
URI: http://hdl.handle.net/10119/9563
Material Type: publisher
Appears in Collections:a10-1. 雑誌掲載論文 (Journal Articles)

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